History and Strategy

Dangote Group is a diversified and fully integrated conglomerate with an annual group turnover in excess of US$3 billion (2016) with vibrant operations in Nigeria and Africa across a wide range of sectors including cement, sugar, salt, condiments, flour, packaging, energy, port operations, fertilizer and petrochemicals. Our core business focus is to provide local, value-added products and services that meet the ‘basic needs’ of the populace through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa. We are focused on building local manufacturing capacity to generate employment, reduce capital flight and increase local value addition.

The Dangote Group corporate strategy has evolved as its businesses have grown, matured, and diversified into new sectors and regions over the last four decades. Starting out as a bulk commodity trading concern in the 1970’s encouraged by the liberalized commodity import regime of the then Government of Nigeria, by the late 1990’s our strategy had transformed to a focus on manufacturing for import substitution. The early 2000’s saw the Group’s approach further adjust to strategic asset acquisition in line with the then Government’s privatization policies. This set the stage for the next phase in our strategic plan for the next decade; expansion and backward integration.

The rapid growth generated by adopting this strategy saw our revenues exceed the US$1 billion mark by the mid-2000’s and led to further diversification, expansion and consolidation in the 2010’s.

With the status the Group has now attained, our strategy has further evolved. Currently, Dangote Group, is primarily a first mover in highly capital-intensive industries with import and quality substitution opportunity in Africa. We are now able to build superior quality, highly efficient plants, quickly and cost effectively. This increases our competitive advantage, by enabling the Group produce superior products at a more attractive price, compared to what is currently available in the market. The Group invests aggressively in its logistics and procurement, where our size and financial strength enables us assemble strong distribution capabilities unattainable by competitors. We have built strong foundations and networks, which give us a stronghold to leverage situations to our benefit, some of which include :

  • The Vision and Courage to pursue ambitious investments that serve as a market leader; 
  • The Group’s ability to raise sufficient, competitively priced capital, which is essential for large cap-ex investments; 
  • Our understanding and appreciation of the local market and people; 
  • The ‘Dangote’ brand identity; which is loved and respected throughout Africa;
  • The ability of Dangote Group to attract the best talents on offer
  • Our superior cap-ex delivery and excellent procurement on large cap-ex

Our strategy moving forward will be, to continue on this path, being opportunistic and open to new ideas while building on tried and tested partnerships, processes and ideas.